hello@lemontalks.com
+91-7428428637
+91-9582553355

Monthly retainer for real estate developers · Gurugram Your brand team, every month.

Strategy, original shoots, reels, founder branding and DM-to-sales routing, run by one senior team. Built for developers who want buyers to trust the brand before they visit the site.

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plans

In short

The LemonTalks® real estate retainer is a monthly branding and social media service for developers in Gurugram and Delhi NCR. Plans start at ₹55,000 a month (Foundation), with Growth at ₹1,10,000, Signature at ₹2,00,000 and Flagship from ₹3,50,000, plus 18% GST. Every plan includes original shoots, a one-time Brand Strategy Sprint and a monthly report on enquiries, not just likes.

The problem

Buyers check your Instagram, LinkedIn and Google before they visit. A weak, irregular or stock-photo profile quietly loses the enquiry your ads already paid for. Posting more doesn't fix it. A brand that shows up the same way, every week, does.

Trust, thendemand.

Four jobs, run every month by one team, so your brand and your enquiries move together.

  • 01

    Brand strategy

    Positioning, story and content pillars from the PLACE Method.

  • 02

    Original production

    Shoots, reels, drone and construction videos. No stock images.

  • 03

    Always-on social

    Instagram, Facebook, LinkedIn and YouTube, planned a month ahead.

  • 04

    Social to sales

    DM enquiries routed to your sales team and reported every month.

What we post

Six content pillars

Every post sits in one of six pillars, so the feed builds trust and demand at the same time.

  • 01

    Project showcase

    Homes, amenities, walkthroughs and floor plans.

  • 02

    Location advantage

    Real drive times, schools, offices and the neighbourhood.

  • 03

    Construction progress

    Monthly proof that the project is moving on time.

  • 04

    Founder & developer

    The people, track record and values behind the project.

  • 05

    Social proof

    Site visits, handovers and buyer stories, with permission.

  • 06

    Market insights

    Corridor updates and buying guides that position you as the expert.

The rhythm

How a month works

Predictable for your team, so approvals never hold the calendar up.

  1. Week 1

    Plan & approve

    Calendar, captions and shoot list shared and signed off.

  2. Week 2

    Shoot

    Site, team, construction and lifestyle footage in one planned day.

  3. Weeks 2–4

    Publish & reply

    Posts, reels and stories go live; DMs are answered and routed.

  4. Month end

    Report & review

    Reach, enquiries and what to change next month.

Retainer pricing.

Four plans, from a single project to a multi-project group. Start where you are, and step up when a launch needs more.

Small developers

Foundation

One project, building a credible brand on social.

From ₹55,000/- + 18% GST per month + ₹50,000 one-time Brand Strategy Sprint

What you get

  • 8 feed posts a month: 5 designs + 3 reels
  • 8 stories a month
  • Instagram and Facebook
  • Half-day shoot every quarter
  • Festival and occasion creatives
  • DM handling with lead routing to your sales team
  • Shared social media manager
  • Monthly report on reach and enquiries

Minimum 6 months

Get a quote
Growing builders · Recommended

Growth

1–2 active projects that need a steady, premium presence.

From ₹1,10,000/- + 18% GST per month + ₹1,25,000 one-time Brand Strategy Sprint

What you get

  • 12 feed posts a month: 7 designs + 5 reels
  • 12 stories a month
  • Instagram, Facebook and LinkedIn
  • Half-day shoot every month
  • 1 construction update video a month
  • 2 founder posts on LinkedIn a month
  • 1 brand campaign every quarter
  • DM handling with lead routing
  • Dedicated social media manager
  • Monthly strategy call

Minimum 6 months

Get a quote
Established brands

Signature

Known brands and projects in their launch phase.

From ₹2,00,000/- + 18% GST per month + ₹1,25,000 one-time Brand Strategy Sprint

What you get

  • 16 feed posts a month: 8 designs + 8 reels
  • 20 stories a month
  • Instagram, Facebook, LinkedIn and YouTube
  • Full-day shoot every month + drone every quarter
  • 2 construction update videos a month
  • Founder brand: 6 LinkedIn posts + 1 video a month
  • 1 campaign every month
  • Lead routing, online reputation and Google reviews
  • Dedicated brand manager
  • Bi-weekly call + quarterly brand review

Minimum 6 months

Get a quote
Multi-project groups

Flagship

Groups that need a full brand team across projects.

From ₹3,50,000/- + 18% GST per month · custom scope and Brand Strategy Sprint

What you get

  • Custom content volume across all platforms
  • Brand film every quarter
  • Full founder personal branding
  • Campaigns, PR, influencers and events
  • Full online reputation management
  • Brand team led by a creative director
  • Weekly sync with your leadership

Minimum 12 months

Get a quote

Before month one: a one-time Brand Strategy Sprint (shown on each plan). Prepay a year and the Sprint is free, plus one month free. Prices in INR, plus 18% GST, added at checkout. Media / ad spend is paid by you directly to the platforms.

Which plan fits

Start right, step up

  • FoundationOne project, starting to build a credible brand on social.
  • GrowthOne or two live projects that need a steady, premium presence.
  • SignatureA launch phase. Many builders move up for three months, then back to Growth.
  • FlagshipGroups with several projects that need one brand team across all of them.

Add-ons, any plan

Need more?

Add-onRate
Extra designed post or carousel₹3,500
Extra reel₹8,000
Half-day shoot₹35,000
Drone shoot₹25,000
Project walkthrough film₹75,000 to ₹1,50,000
Project branding (name, logo, brochure, launch kit)₹3 lakh to ₹6 lakh

Plus 18% GST. For a full identity, see real estate branding.

Why LemonTalks®

Real estate isall we think about.

A retainer is only as good as the team behind it. Ours is led by founder Pramod Lamba and built around how buyers in Delhi NCR actually decide.

What makes it different

  • Real estate specialists, RERA-aware
  • Original shoots in every plan
  • DM enquiries routed to sales
  • Reports on enquiries, not likes
  • Strategy from the PLACE Method
  • One senior team, no hand-offs
  • Based in Udyog Vihar, Gurugram
  • Brand, web and ads under one roof
The PLACE Method
Real estate brand content by LemonTalks® for Palm Olympia

Work we're proud of

Real estate brand, website and content work, shown in detail.

  1. 01Palm OlympiaWebsite / Google Ads / CRM
  2. 02Trevana ResidencesWebsite / Funnel / Content
  3. 03Group 108Website / Digital experience / CRM

Works well with

Most retainer clients pair it with one of these.

  1. 01Real estate brandingNaming / Identity / Launch kit
  2. 02Real estate lead generationMeta / Google / Site visits
  3. 03Project launch marketing90-day launch plans
  4. 04Real estate websitesWebsites / Microsites / CRM

Reading: Your project isn't overpriced: it's under-branded · Channel partner marketing guide · RERA advertising guidelines · Double Your Site Visits in 90 Days (book)

Other industries: Hospitality retainer · FMCG retainer · All monthly retainers

Retainerquestions.

How much does a branding and social media retainer cost for a real estate developer?

LemonTalks® real estate retainers start at ₹55,000 a month for Foundation, ₹1,10,000 for Growth and ₹2,00,000 for Signature. Flagship for multi-project groups starts at ₹3,50,000 a month. All prices are plus 18% GST, with a one-time Brand Strategy Sprint before the first month.

What is included in the real estate retainer?

Every plan includes a monthly content calendar, designed posts and reels, stories, original shoots, DM handling with lead routing to your sales team and a monthly report. Higher plans add construction update videos, founder branding on LinkedIn, campaigns, online reputation management and a dedicated brand manager.

What is the Brand Strategy Sprint?

A one-time strategy phase before the first month: brand and profile audit, content pillars and templates, plus competitor audit, positioning, tone of voice and a visual system on Growth and above. It costs ₹50,000 with Foundation and ₹1,25,000 with Growth or Signature.

Is there a minimum term?

Foundation, Growth and Signature have a 6-month minimum, because brand and social results build over months. Flagship has a 12-month term. Prepay a year and the Brand Strategy Sprint is free, plus one month free.

Are your posts RERA compliant?

We follow the RERA advertising rules that apply to your project, show the registration number where required and keep every claim in line with approvals. Your legal team signs off on offers and claims before they go live.

Is ad spend included?

No. The retainer covers brand and social content. Paid campaigns on Meta and Google run through our real estate lead generation service, and ad spend is paid directly to the platforms.

Start a retainer

Let's runyour brand.

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hello@lemontalks.com  /  +91-7428428637  /  +91-9582553355
Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
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