Real estate project launch marketing Launch loud. Sell steady.
A launch gets one first impression. We plan the story, channels and timing so your project arrives with intent, and keeps selling after launch week.
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The problem
Many launches spend the budget in one loud week and go quiet by month two. Buyers who were still deciding hear nothing more. We plan the full arc: pre-launch, launch and the months that follow.
What you get.
One launch plan across outdoor, digital, on-site and sales.
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01
Launch strategy
Phases, budgets, channels and timelines, mapped to your sales targets.
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02
Creative campaign
Key visual, copy and a campaign idea that works across every format.
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03
On-ground presence
Hoardings, site branding, sales office and event experiences.
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04
Digital push
Meta and Google campaigns, landing pages and lead tracking from day one.
Launch phases
Before, during and after.
We plan launches in three phases so momentum never drops: build anticipation, create the moment, then sustain interest with content, retargeting and site-visit drives.
What’s included
- Launch plan & media mix
- Campaign creative
- Outdoor & hoardings
- Site & sales office branding
- Launch event concepts
- Channel partner kits
- Digital campaigns
- Sustenance calendar
How it works.
- 01
Plan
Sales targets, inventory and timelines turned into a phased launch plan.
- 02
Create
Campaign idea, key visual and all launch assets.
- 03
Launch
Outdoor, digital and on-ground activity go live together.
- 04
Sustain
Weekly optimisation, retargeting and site-visit drives.
What we measure
Clear numbers, reviewed with your sales team, not just in a monthly deck.
Enquiries
Volume and quality of enquiries by channel, every week.
Site visits
How many enquiries turn into visits, and from which source.
Bookings
What finally converts, so budget moves to what works.
Pairs well with
Every service works on its own, and better together.
Questions we hear.
When should launch planning start?
Ideally eight to twelve weeks before launch, so brand, website, creative and media are ready together.
Do you work with our channel partners?
Yes. We create CP kits and briefing material so partners pitch the same story.
Can you run only the digital part of a launch?
Yes, though launches work best when outdoor, digital and on-site messaging are planned together.
What happens after launch month?
We move into sustenance: retargeting, construction updates, content and site-visit campaigns. See our 90-day launch guide.
Contact
Planning a launch?
Get a proposal hello@lemontalks.com / +91-9582553355 / +91-7428428637Plot 378-379, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
