hello@lemontalks.com
+91-7428428637
+91-9582553355

Monthly retainer for FMCG & D2C brands · Gurugram, India Win the scroll, then the shelf.

Product shoots, reels, marketplace listings, creator kits and packaging updates, run by one team. Built for brands that need every screen and every shelf to sell.

See the
plans

In short

The LemonTalks® FMCG retainer is a monthly content and social media service for food, beverage, personal care and home brands across India, run from Gurugram. Plans start at ₹60,000 a month (Foundation), with Growth at ₹1,20,000, Signature at ₹2,25,000 and Flagship from ₹4,00,000, plus 18% GST. Every plan includes product shoots and marketplace image refreshes, and higher plans add listing content, creator collaborations and packaging adaptations.

The problem

Most FMCG sales now start on a small screen: a marketplace search, a quick-commerce tile, a creator's reel. If your pack shot is flat, your listing is thin and your content says nothing new each month, buyers pick the brand they already know, even when yours is better.

Make it easyto pick you.

Four jobs, run every month, so your product looks, reads and sells the same everywhere.

  • 01

    Product content

    Pack shots, textures, usage and lifestyle, shot to sell.

  • 02

    Listings that convert

    Images and copy for Amazon, Flipkart, Blinkit, Zepto and Instamart.

  • 03

    Social & creators

    Reels, stories and briefed creator content you can reuse in ads.

  • 04

    Clean claims

    Every post checked against your approved claims list.

What we post

Six content pillars

Every post fits one of six pillars, so the feed sells this month and builds the brand for the next.

  • 01

    Product truth

    What it is, what's inside and what it isn't.

  • 02

    Usage & rituals

    Recipes, routines and the moments it fits into.

  • 03

    Proof & reviews

    Real reviews, certifications you hold, sourcing details.

  • 04

    Brand story

    Founders, process, values and packaging details.

  • 05

    Launches & offers

    New SKUs, combos, sales days and festive packs.

  • 06

    Culture & moments

    Trends and occasions, done in the brand's voice.

The rhythm

How a month works

Predictable for your team, so approvals never hold the calendar up.

  1. Week 1

    Plan & approve

    Calendar, claims and shoot list signed off with your team.

  2. Week 2

    Shoot

    Pack shots, usage and lifestyle in one planned day.

  3. Weeks 2–4

    Publish & list

    Posts, reels, stories and listing updates go live.

  4. Month end

    Report & review

    Reach, engagement, store clicks and what to change next.

Retainer pricing.

Four plans, from a first range to a multi-brand company. Step up for launches and sale seasons.

New brands

Foundation

A first range finding its buyers online.

From ₹60,000/- + 18% GST per month + ₹50,000 one-time Brand Strategy Sprint

What you get

  • 10 feed posts a month: 6 designs + 4 reels
  • 10 stories a month
  • Instagram and Facebook
  • Half-day product shoot every quarter
  • Marketplace image refresh for up to 3 SKUs a quarter
  • Launch and festival creatives
  • DM and comment replies on business days
  • Monthly report on reach, engagement and store clicks

Minimum 6 months

Get a quote
Growing brands · Recommended

Growth

Brands selling on marketplaces and quick commerce.

From ₹1,20,000/- + 18% GST per month + ₹1,25,000 one-time Brand Strategy Sprint

What you get

  • 14 feed posts a month: 8 designs + 6 reels
  • 15 stories a month
  • Instagram, Facebook and YouTube Shorts
  • Half-day product & lifestyle shoot every month
  • Listing images and copy for up to 5 SKUs a quarter
  • Creator kit + 2 creator collaborations a month (coordination)
  • 1 campaign every quarter
  • Claims checked against your approved claims list
  • Dedicated social media manager
  • Monthly strategy call

Minimum 6 months

Get a quote
Category leaders

Signature

Brands scaling across channels and launching often.

From ₹2,25,000/- + 18% GST per month + ₹1,25,000 one-time Brand Strategy Sprint

What you get

  • 20 feed posts a month: 8 designs + 12 reels
  • 25 stories a month
  • Instagram, Facebook and YouTube
  • Full-day shoot every month
  • Listing and A+ content for up to 10 SKUs a quarter
  • 5 creator collaborations a month (coordination)
  • Packaging adaptations for 2 new SKUs a quarter
  • 1 campaign every month
  • Dedicated brand manager
  • Bi-weekly call

Minimum 6 months

Get a quote
Multi-brand companies

Flagship

Companies with several brands or large catalogues.

From ₹4,00,000/- + 18% GST per month · custom scope and Brand Strategy Sprint

What you get

  • Content across every brand and channel
  • Brand film every quarter
  • Packaging system and retail creatives
  • Influencer programmes at scale
  • Brand team led by a creative director
  • Weekly sync with your leadership

Minimum 12 months

Get a quote

Before month one: a one-time Brand Strategy Sprint (shown on each plan). Prepay a year and the Sprint is free, plus one month free. Prices in INR, plus 18% GST, added at checkout. Media / ad spend is paid by you directly to the platforms.

Which plan fits

Start right, step up

  • FoundationA first range finding its buyers online.
  • GrowthBrands selling on marketplaces and quick commerce.
  • SignatureBrands scaling across channels and launching often.
  • FlagshipCompanies with several brands or large catalogues.

Add-ons, any plan

Need more?

Add-onRate
Extra designed post or carousel₹3,500
Extra reel₹8,000
Half-day product shoot₹30,000
Listing image set, per SKU₹6,000
A+ / brand store content, per SKU₹15,000
Packaging design, per SKUFrom ₹25,000

Plus 18% GST. For a full brand and packaging system, see FMCG branding.

Why LemonTalks®

Brand, pack andcontent, together.

The pack, the listing and the reel are made by one team, so the buyer recognises you on every screen and every shelf.

What makes it different

  • Product shoots in every plan
  • Marketplace listings included
  • Briefed, reusable creator content
  • Claims checked (FSSAI & ASCI aware)
  • Packaging and content in one team
  • Shoots in Delhi NCR, brands across India
  • D2C websites and ads under one roof
  • Monthly report on store clicks
FMCG branding & packaging
Product content and e-commerce visuals by LemonTalks® for Ancel Naturals

Work we're proud of

Consumer brand and e-commerce work, shown in detail.

  1. 01Ancel NaturalsE-commerce / Product content / Brand

Works well with

Most retainer clients pair it with one of these.

  1. 01FMCG branding & packagingIdentity / Packaging / Launch
  2. 02Performance marketingMeta / Google / Marketplaces
  3. 03D2C websitesE-commerce / Shopify / Custom
  4. 04SEO, AEO & GEOSearch / AI answers

Reading: The 3-7-27 rule of branding

Other industries: Real estate retainer · Hospitality retainer · All monthly retainers

Retainerquestions.

How much does a content and social media retainer cost for an FMCG brand?

LemonTalks® FMCG retainers start at ₹60,000 a month for Foundation, ₹1,20,000 for Growth and ₹2,25,000 for Signature. Flagship for multi-brand companies starts at ₹4,00,000 a month. All prices are plus 18% GST, with a one-time Brand Strategy Sprint before the first month.

Do you create Amazon, Flipkart and quick-commerce listing content?

Yes. Foundation refreshes marketplace images for up to 3 SKUs a quarter, Growth covers listing images and copy for up to 5 SKUs and Signature adds A+ content for up to 10 SKUs a quarter, following each platform's image rules.

Do you work with influencers and creators?

Yes. From Growth upwards we prepare a creator kit and coordinate collaborations, so creators produce content that shows the product clearly and can be reused in ads. Paid posts are always disclosed as ASCI requires.

How do you handle product claims?

We build an approved claims list with your team during the Brand Strategy Sprint and check every post against it. Food labelling and claims follow FSSAI rules and ads follow the ASCI code; your regulatory adviser approves new claims.

Do you work with FMCG brands outside Delhi NCR?

Yes. We are based in Gurugram and work with brands across India. Shoots happen in Delhi NCR or with your products sent to us, and everything else runs remotely.

Is there a minimum term?

Six months for Foundation, Growth and Signature, and 12 months for Flagship. Prepay a year and the Brand Strategy Sprint is free, plus one month free.

Start a retainer

Let's make itsell.

Share a brief
hello@lemontalks.com  /  +91-7428428637  /  +91-9582553355
Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
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