Brand builder · Growth marketer · Creator of the PLACE Method Pramod Lamba.

Pramod builds brands people want to live in, stay at and talk about, and the marketing that brings them through the door. He founded LemonTalks® in 2020 in Gurugram and created the PLACE Method.

Read the method Work with Pramod

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Pramod Lamba, founder of LemonTalks®, black and white portrait

2020Founded LemonTalks®
GurugramWorking across Delhi NCR
3 industriesReal estate, hospitality & FMCG
PLACEHis marketing method

Two disciplines, one founder

Most agencies pick a side.Pramod works both.

The brand side

Make people
want it.

A brand is not a logo. It is the promise a project makes and keeps, from the name on the hoarding to the handshake at the site office. Pramod starts with meaning: who it is for, what it stands for, and why someone should pay more for it.

Positioning before pixels. Decide who it is for, and who it is not for, before anyone opens a design file.
Name the feeling, then design it. Buyers remember how a place made them feel, not its amenities list.
Value over square feet. A clear brand lets a project hold its price instead of discounting to sell.

See it in: Branding · Real estate branding · Hotel branding · FMCG branding

The growth side

Make sure
they find it.

Great brands still need search, tracking and follow-up. Pramod runs marketing like an engineer: every rupee tied to a number, every campaign judged by what it brings to the site, every enquiry answered in minutes.

Intent over impressions. Meet buyers where they are already searching and comparing.
Cost per site visit, not cost per lead. Cheap leads that never visit are the most expensive ones.
A dashboard every Monday. Six numbers decide where next week's money goes.

See it in: Performance marketing · SEO, AEO & GEO · Lead generation

Brand makes them want it. Marketing makes sure they find it. The PLACE Method makes both work together.

His framework

The PLACE Method

The PLACE Method is Pramod Lamba's five-part framework for real estate marketing. The first three letters build a brand people want. The last two make sure buyers find it and turn into site visits and bookings.

PPositioningWho it's for, and who it isn't.
LLifestyle storySell the life, not square feet.
AAssetsName, film, site: one family.
CChannelsGoogle, Meta, partners, mixed right.
EEngineLead to booking, measured weekly.

Every LemonTalks® project runs on it, from naming a tower to the Monday report. The full method is in his book →

The book · by Pramod Lamba

Double Your Site Visits in 90 Days

The Pramod Lamba's PLACE Method to fill your site office every weekend, from the same ad budget.

Inside

The 5-minute rule most sales teams break
Why your cheapest leads cost you the most
6 WhatsApp messages that book site visits

Written for

Developers & promoters
Marketing heads
Sales & channel partner heads

₹15,999 + 18% GST · instant PDF download

Look inside

Point of view

What Pramod believes

On brand

“A brochure is not a brand.”
Building the brand two weeks before launch is the most expensive mistake in project marketing.
“Premium is a promise you keep on site.”
If the sample flat doesn't match the film, the brand breaks at the most important moment.
“Say who it's not for.”
A project for everyone is remembered by no one. Clear exclusions sharpen every ad.

On growth

“Lead cost is a brand problem.”
Sharp positioning lowers the cost of every qualified lead that follows.
“Most leads die after the form.”
Slow calls and no follow-up waste more money than bad ads ever do.
“Judge campaigns at the site office.”
The only number that pays the bills is visits that turn into bookings.

How he works

From brand to booking

One founder-led team, so the thinking behind the brand stays connected to the numbers that follow.

01
Find the truth
Buyer, competition and the one reason to choose this project.
02
Build the brand
Name, identity, story, film and brochure as one family.
03
Launch the engine
Website, Google, Meta, CRM and WhatsApp follow-up.
04
Measure every Monday
Cost per site visit, lead quality and what to scale next.

Selected work

Brand, website and growth work, shown in detail.

Brands he’sworked with.

All clients

Case study →
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AboutPramod.

Who is Pramod Lamba?

Pramod Lamba is the founder of LemonTalks®, a branding, website and performance marketing agency in Gurugram that works with real estate, hospitality and FMCG brands across Delhi NCR. He founded it in 2020, created the PLACE Method and wrote the book Double Your Site Visits in 90 Days.

What is the PLACE Method?

The PLACE Method is Pramod Lamba's five-part framework for real estate marketing: Positioning, Lifestyle story, Assets, Channels and Engine. The first three build the brand people want; the last two make sure buyers find it and turn into site visits and bookings.

What book has Pramod Lamba written?

Double Your Site Visits in 90 Days, a PDF playbook for real estate developers built on the PLACE Method. It covers positioning, lifestyle storytelling, project assets, Google and Meta campaigns, channel partners, follow-up and a weekly dashboard, with seven ready templates.

What does Pramod Lamba specialise in?

Brand identity and positioning for real estate, hospitality and FMCG brands, project websites, and performance marketing that is measured by cost per site visit rather than cost per lead.

How can I work with Pramod Lamba?

Send a project brief at lemontalks.com/brief or book a 30-minute call at lemontalks.com/book. LemonTalks® replies within one working day.

Do it yourself Read the method The PLACE Method in one PDF, with 7 templates your team can use this week. ₹15,999 + GST · Get the book → Done with you Work with Pramod Brand, website and growth for your project, from one founder-led team. Send a project brief →

Contact

Talk toPramod.

Start a conversation

hello@lemontalks.com / +91-7428428637 / +91-9582553355
Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015