The PLACE Method · by Pramod Lamba
Double Your Site Visits in 90 Days
The Pramod Lamba's PLACE Method to fill your site office every weekend, from the same ad budget.
₹15,999 + 18% GST = ₹18,879
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In short
Double Your Site Visits in 90 Days is a 31-page PDF playbook by Pramod Lamba, founder of LemonTalks®, a real estate branding and marketing agency in Gurugram. The Pramod Lamba's PLACE Method to fill your site office every weekend, from the same ad budget. It costs ₹15,999 + 18% GST and downloads instantly after payment.
An empty site office on a Saturday is rarely an ad problem.
Why this guide
An empty site office on a Saturday is rarely an ad problem. It is a positioning, follow-up and measurement problem, and it can be fixed in 90 days without raising the budget. This is the exact system we use with developers across Delhi NCR, written down step by step.
Written for
Who this is for
Developers & promoters
Launching soon, or getting leads that never turn up at the site.
Marketing heads
A clear plan, budget logic and a weekly report management trusts.
Sales & CP heads
Faster follow-up, better leads and far fewer wasted calls.
The method
Built on the PLACE Method
Site visits are the output of five things working together. Every chapter fixes one of them, so you always know which lever you are pulling.
- PPositioningWho it's for, and who it isn't.
- LLifestyle storySell the life, not square feet.
- AAssetsName, film, site: one family.
- CChannelsGoogle, Meta, partners, mixed right.
- EEngineLead to booking, measured weekly.
Double Your Site Visits in 90 Days
₹15,999+ 18% GST · instant download
Contents
What's inside
11 chapters, each ending with a checklist your team can act on the same week.
-
01
Find the leak, set the target
The 30-minute audit and the maths from bookings back to budget.
-
02
One buyer, one reason
Position the project so the right people stop and the wrong ones scroll.
-
03
Sell the life, not square feet
Five story angles that make buyers picture themselves there.
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04
Assets that convert
The asset kit and a 24-point landing page checklist.
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05
Google Search
Catch buyers who are already comparing projects on your road.
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06
Meta campaigns
Forms and creative that bring buyers, not form-fillers.
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07
Channel partners
The kit, rules and meet that make brokers push your project.
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08
The five-minute rule
The follow-up routine that turns enquiries into visits.
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09
Lead scoring
Know in 30 seconds who deserves your best salesperson.
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10
The Monday dashboard
Six numbers that tell you where next week's money goes.
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11
The 90-day PLACE plan
Everything above, week by week, ready to assign.
Preview
Look inside
A few real pages. The full guide unlocks after payment.
Ready to use
Templates you can use straight away
Copy them into a sheet or your CRM on day one.
- T1
Budget calculator
From bookings back to visits, leads and spend.
- T2
Campaign blueprint
Google and Meta structure for a residential launch.
- T3
Qualifying questions
Form questions that keep junk leads out.
- T4
6 WhatsApp messages
Day 0, 1, 3, 7 and the visit reminder.
- T5
Lead scoring sheet
A 100-point score your team fills in 30 seconds.
- T6
Monday dashboard
One page that shows what to scale and what to cut.
- T7
Channel partner kit
Everything brokers need before launch week.
The idea
Why it works
Doubling site visits by doubling the budget is easy.
This system pulls the levers that change results from the same spend: a sharper position, a story people remember, assets that convert, filters that keep junk out and follow-up within five minutes.
Here is the worked example from Chapter 01. Same 30 bookings, fixing one leak at a time:
| What changes | Leads needed | Ad budget |
|---|---|---|
| Starting point | 3,750 | ₹22.5 lakh |
| Faster follow-up (Engine) | 2,841 | ₹17.0 lakh |
| + Better lead filters (Positioning + forms) | 2,066 | ₹12.4 lakh |
| + Better site visit experience (Assets) | 1,653 | ₹9.9 lakh |
About the author
More about PramodQuestionswe hear.
Is this only for big developers?
No. The system works for any residential or commercial project that runs Google or Meta ads, from a single tower to a township. Smaller teams usually benefit most from the follow-up and lead scoring chapters.
Will this work for projects outside Delhi NCR?
Yes. The examples are from Delhi NCR, but the positioning, follow-up, lead scoring and reporting systems work for projects anywhere in India and in markets like Dubai.
Does it guarantee double the site visits?
No playbook can guarantee results, because they depend on your project, price, location and team. What it gives you is the exact system we use to improve lead quality, follow-up and cost per site visit, so you can see quickly what is working.
Can LemonTalks® set this up for us?
Yes. If you would rather have us run it, see our real estate lead generation service or send us a project brief, and we will reply within one working day.
How do I get the PDF after paying?
The download button appears on the payment confirmation page straight away, and a private download link is emailed to you. The link is made only for your order and works for 7 days and up to 5 downloads, so save the file to your phone or laptop.
How can I pay?
Any way you like: UPI (GPay, PhonePe, Paytm), debit and credit cards, net banking or wallets, through Razorpay's secure checkout.
Will I get a GST invoice?
Yes. A GST tax invoice from LemonTalks Media & Entertainment Pvt. Ltd. is emailed to you after payment. Add your company name and GSTIN at checkout to claim input credit.
Can I get a refund?
Because the PDF is delivered instantly, digital purchases are not refundable once downloaded. If the file does not open or the link does not work, message us and we will fix it the same day. Refund policy.
Double Your Site Visits in 90 Days
₹15,999+ 18% GST · instant download
