hello@lemontalks.com
+91-7428428637
+91-9582553355

Real estate branding agency — Gurugram & Delhi NCR Brands buyers remember.

Naming, positioning and identity for residential and commercial projects. We give your project a reason to be chosen before the first brochure is printed.

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proposal

In short

LemonTalks® is a real estate branding agency in Gurugram that names, positions and builds the visual identity for residential and commercial projects across Delhi NCR. A project brand covers the name, logo and identity system, brochure, site and sales office branding, hoardings and the launch look, and usually takes four to eight weeks before marketing starts.

Palm Olympia project websites for Palm Olympia, Goldspire and Palm Central

The problem

Most projects in a micro-market promise the same things: luxury, location, lifestyle. When every hoarding reads alike, buyers compare on price per square foot. A clear brand gives them something else to compare.

What you get.

A complete brand system, ready for launch and built to last beyond it.

  • 01

    Positioning

    One clear idea your project owns in its micro-market, agreed with your sales team.

  • 02

    Name & tagline

    A name that is easy to say, search and remember, checked for domain and trademark.

  • 03

    Visual identity

    Logo, colour, typography and a design language that works from hoarding to WhatsApp.

  • 04

    Brand guidelines

    A practical rulebook so every vendor and channel partner stays on brand.

Why it matters

Brand first, then budget.

A strong brand lowers the cost of everything that follows. Ads get better click-through, channel partners pitch with more confidence and buyers arrive already interested.

What’s included

  • Market & competitor audit
  • Buyer personas
  • Positioning & messaging
  • Naming & tagline
  • Logo & identity system
  • Brochure & stationery design
  • Site & hoarding branding
  • Brand guidelines
Talk to us
Polished chrome Devanagari letter sculpture on a red wall — brand identity craft

How it works.

  1. 01

    Discover

    Site visit, market scan and interviews with your sales and CP teams.

  2. 02

    Define

    Positioning, audience and brand idea, signed off before design.

  3. 03

    Design

    Name, identity and key applications, presented as one system.

  4. 04

    Deliver

    Guidelines, print-ready files and a handover to launch.

What we measure

Clear numbers, reviewed with your sales team, not just in a monthly deck.

Recall

Can buyers remember and repeat the project name and promise after a visit?

Consistency

Is every hoarding, ad and brochure saying the same thing?

Sales feedback

Does the sales team find it easier to pitch and close?

Pairs well with

Every service works on its own, and better together.

  1. 01 Project launch marketing Strategy / Outdoor / On-site
  2. 02 Real estate websites UX/UI / WordPress / Microsites
  3. 03 Social media & content Instagram / Reels / Shoots
  4. 04 Real estate lead generation Meta / Google / Landing pages
  5. 05 Real estate SEO Local SEO / Content / Technical
  6. 06 Hospitality marketing Restaurants / Bars / Hotels

Real estate retainer · from ₹55,000/month

After the identity, keep it working.

Brand strategy, original shoots, construction updates and social media for developers, run every month by one senior team.

See the real estate retainer plans

Packages & pricing.

From a quick brand check-up to a full identity system. Start small, then scale.

Starter

Brand Audit & Direction

Try us first: a clear view of what your brand needs.

Price ₹24,999/- + 18% GST one-time

What you get

  • 60-minute discovery workshop
  • Audit of your logo, website, social and 3 competitors
  • Positioning statement and one-line brand idea
  • Moodboard with 2 visual directions
  • Written report (PDF) with your top 10 fixes
  • 45-minute walkthrough call

1–2 weeks

Need a custom scope? Ask us
Growth · Recommended

Identity Essentials

A complete, professional identity for a growing business.

Price ₹1,49,999/- + 18% GST one-time

What you get

  • Brand discovery workshop
  • Positioning and tagline
  • Logo: 2 concepts, 3 rounds of revisions
  • Colour palette and typography
  • Brand guidelines (15–20 page PDF)
  • Business card, letterhead and email signature
  • Social media kit: profile, cover and 6 post templates
  • All source files (AI, SVG, PNG)

4–5 weeks

Need a custom scope? Ask us
Signature

Signature Brand

A full brand system for projects and businesses that need to lead their market.

Price ₹4,99,999/- + 18% GST one-time

What you get

  • Research: up to 6 customer and competitor interviews
  • Brand strategy, messaging and tone of voice
  • Naming if needed, with trademark search support
  • Logo system: 3 concepts, 4 rounds of revisions
  • Full identity: patterns, icons and photography direction
  • Brand guidelines book (40+ pages)
  • Brochure (up to 16 pages), stationery and up to 3 signage designs
  • Launch kit: 12 social templates and brand film storyboard
  • 30 days of post-launch support

8–10 weeks

Need a custom scope? Ask us

Try us first: Starter fees are credited 100% towards a Growth or Signature package of the same service, if you upgrade within 60 days. Prices in INR, plus 18% GST, added at checkout. Media / ad spend is paid by you directly to the platforms. Compare all packages →

Branding foryour industry.

The same studio and craft, tuned to how each category sells.

  1. 01Brand strategy & identityStrategy / Naming / Identity / Guidelines
  2. 02Restaurant & café brandingName / Identity / Menus / Interiors
  3. 03FMCG & consumer brand brandingIdentity / Packaging / Marketplace visuals
  4. 04Hotel & resort brandingIdentity / Guest experience / Website
  5. 05Branding agency in GurugramOur studio in Udyog Vihar, Gurugram

Questions we hear.

How long does a real estate branding project take?

Most projects take four to eight weeks from discovery to final guidelines, depending on naming and approvals.

Do you help name the project?

Yes. Naming includes shortlists, pronunciation and search checks, domain availability and a basic trademark search.

Can you rebrand an existing project mid-sales?

Yes. We refresh the positioning and identity carefully so existing buyers and channel partners are not confused.

Do you also handle the launch?

Yes. Branding often leads straight into our project launch marketing service with the same team.

Contact

Name it. Own it.

Get a proposal
hello@lemontalks.com  /  +91-7428428637  /  +91-9582553355
Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
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