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Branding · · 3 min read How much does branding cost in Delhi NCR? (2026)

Logo, identity, packaging or a full brand system: what branding really costs in Delhi, Gurugram and Noida in 2026, and what changes the price.

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Key takeaways

  • Freelance logo: about ₹15,000–₹75,000. Studio or agency identity: about ₹1–5 lakh. Full brand system: ₹5 lakh and above.
  • All prices attract 18% GST, which a registered business can usually claim back.
  • Scope changes the price far more than the city: strategy, naming, revisions, guidelines and packaging are what you pay for.
  • LemonTalks® publishes its prices: ₹24,999, ₹1,49,999 and ₹4,99,999 + GST.
Branding cost guide for Delhi, Gurugram and Noida

“How much for a logo?” is the most common question we get, and the least useful one. A logo is one deliverable; a brand is the idea, the name, the identity and the system that makes everything look and sound like you. Here is what each level actually costs in Delhi, Gurugram and Noida in 2026.

Typical branding prices in Delhi NCR (2026)

These are indicative ranges for what businesses in Delhi NCR are commonly quoted, before GST. Your scope will move them up or down.

What you get Freelancer Studio / independent agency Large agency
Logo only ₹15,000–₹75,000 ₹50,000–₹1.5 lakh Rarely sold alone
Brand identity with guidelines ₹50,000–₹1.5 lakh ₹1–5 lakh ₹5–15 lakh
Full brand system (strategy, naming, identity, collateral) Rarely offered ₹4–10 lakh ₹15 lakh and above
Packaging, per product or SKU ₹10,000–₹40,000 ₹40,000–₹1.5 lakh Quoted by range
Real estate project branding Rarely offered ₹2–8 lakh ₹10 lakh and above

What changes the price

  • Strategy. Research, competitor audit and positioning take time, and they are what separates a brand from a logo.
  • Naming. A new name needs options, checks for domains and trademarks, and testing.
  • Concepts and revisions. Two concepts with three rounds costs less than four concepts with unlimited changes.
  • Guidelines and files. A 20-page guide and source files cost more than a PNG, and save money every time someone else uses your brand.
  • Collateral and packaging. Brochures, signage, menus or a pack range are often the biggest part of the bill.
  • Team and timeline. Senior people and rush timelines cost more.

Need a brand that sells?

Brand first, then budget.

A strong brand lowers the cost of everything that follows. LemonTalks® builds positioning, names and identities for real estate, hospitality and FMCG brands.

What we handle

  • Market & competitor audit
  • Positioning & messaging
  • Naming & taglines
  • Logo & identity system
  • Packaging & print
  • Brand guidelines
See how we work
Brand identity work by LemonTalks®

Costs by industry

Real estate developers

Project branding usually covers naming, a logo and identity, brochure, hoardings and site branding, and the launch website, so budgets are higher than for a single business identity. See real estate branding and how to name a project.

Restaurants, cafés and hotels

Beyond the logo you need a menu system, signage, packaging for delivery and social templates. See restaurant branding and hotel branding.

FMCG and D2C brands

Packaging is usually priced per product or range, and marketplace and quick commerce images add to it. See FMCG branding & packaging and FMCG marketing.

LemonTalks® branding packages

We publish our prices so you can compare like for like. Each is a one-time fee, plus 18% GST.

Package Price Time What’s included
Brand Audit & Direction ₹24,999 1–2 weeks Workshop, audit of your brand and 3 competitors, positioning, 2 visual directions, top 10 fixes
Identity Essentials ₹1,49,999 4–5 weeks Positioning and tagline, logo (2 concepts, 3 revisions), palette and type, 15–20 page guidelines, stationery, social kit, source files
Signature Brand ₹4,99,999 8–10 weeks Research interviews, strategy and tone of voice, naming, logo system, full identity, 40+ page guidelines, brochure, signage, launch kit

Compare every package on our pricing page, or start with a free 20-minute teardown.

How to get an accurate quote

Send every agency the same short brief: what you sell and to whom, what you need (name, logo, guidelines, packaging, collateral), your deadline and your budget range. Ask for a written scope with concepts, revisions, files, timeline and total with GST. Choosing between agencies? Read our guide to branding agencies in Gurugram & Delhi NCR.

← All insights Talk to us about your project →

Questionswe hear.

How much does a branding agency charge in Delhi NCR?

Most businesses are quoted ₹1–5 lakh for a professional identity from a studio or independent agency, and ₹5 lakh or more for a full brand system with strategy, naming and collateral, plus 18% GST. A logo alone from a freelancer usually costs ₹15,000–₹75,000.

How much does a logo cost in India?

From a few thousand rupees on marketplaces to ₹15,000–₹75,000 from an experienced freelancer, and ₹1 lakh or more when it is part of an agency identity project with research, concepts, revisions and guidelines.

How much does packaging design cost?

Usually charged per product (SKU) or per range. A single label from a freelancer can be ₹10,000–₹40,000; a pack system for a range from a studio often runs into several lakh, depending on the number of products, variants and print formats.

Why do branding prices vary so much?

Because branding can mean a logo file or a full system. Price depends on research and strategy, naming, number of concepts and revisions, guidelines, collateral and packaging, the seniority of the team, and timelines.

What does LemonTalks® charge for branding?

Brand Audit & Direction ₹24,999, Identity Essentials ₹1,49,999 and Signature Brand ₹4,99,999, each plus 18% GST. All packages are listed on the LemonTalks® pricing page.

Is GST charged on branding services?

Yes. Branding and design services from a GST-registered business attract 18% GST, and a registered business can usually claim it as input tax credit.

Keep reading

More from the studio on launches, brands and campaigns.

  1. 01 Branding agencies in Gurugram & Delhi NCR: a 2026 guide Branding / 7 min read
  2. 02 Content creation for FMCG brands: win the scroll, then the shelf Branding / 5 min read
  3. 03 Your project isn't overpriced: it's under-branded Branding / 5 min read

Packages & pricing.

From a quick brand check-up to a full identity system. Start small, then scale.

Starter

Brand Audit & Direction

Try us first: a clear view of what your brand needs.

Price ₹24,999/- + 18% GST one-time

What you get

  • 60-minute discovery workshop
  • Audit of your logo, website, social and 3 competitors
  • Positioning statement and one-line brand idea
  • Moodboard with 2 visual directions
  • Written report (PDF) with your top 10 fixes
  • 45-minute walkthrough call

1–2 weeks

Need a custom scope? Ask us
Growth · Recommended

Identity Essentials

A complete, professional identity for a growing business.

Price ₹1,49,999/- + 18% GST one-time

What you get

  • Brand discovery workshop
  • Positioning and tagline
  • Logo: 2 concepts, 3 rounds of revisions
  • Colour palette and typography
  • Brand guidelines (15–20 page PDF)
  • Business card, letterhead and email signature
  • Social media kit: profile, cover and 6 post templates
  • All source files (AI, SVG, PNG)

4–5 weeks

Need a custom scope? Ask us
Signature

Signature Brand

A full brand system for projects and businesses that need to lead their market.

Price ₹4,99,999/- + 18% GST one-time

What you get

  • Research: up to 6 customer and competitor interviews
  • Brand strategy, messaging and tone of voice
  • Naming if needed, with trademark search support
  • Logo system: 3 concepts, 4 rounds of revisions
  • Full identity: patterns, icons and photography direction
  • Brand guidelines book (40+ pages)
  • Brochure (up to 16 pages), stationery and up to 3 signage designs
  • Launch kit: 12 social templates and brand film storyboard
  • 30 days of post-launch support

8–10 weeks

Need a custom scope? Ask us

Try us first: Starter fees are credited 100% towards a Growth or Signature package of the same service, if you upgrade within 60 days. Prices in INR, plus 18% GST, added at checkout. Media / ad spend is paid by you directly to the platforms. Compare all packages →

Next step

Tell us about your project.

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hello@lemontalks.com  /  +91-7428428637  /  +91-9582553355
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