Names, identities, menus and opening launches for restaurants, cafés, bars and boutique hotels in Delhi’s busiest dining streets.
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LemonTalks® is a hospitality branding agency that works with restaurants, cafés, bars, cloud kitchens and hotels in Delhi and New Delhi, from its studio in Udyog Vihar, Gurugram. It creates concepts, names, logos and identities, menus, signage, packaging and interiors cues, and sets up Instagram, Google Business Profile, Zomato and Swiggy before opening. An Opening Audit is ₹14,999 and a full Opening Package ₹3,99,999, plus 18% GST.
Reviewed by Pramod Lamba, Founder · Updated
Delhi diners are loyal to places that have fed them for decades and quick to try what is new. A new restaurant in Khan Market or Hauz Khas has a few weeks to become the place people tag, and after that it competes on repeat visits and reviews. The brand has to work from the street, where the signage must stop a passer-by, to the table, where the menu decides what people order and photograph. We build Delhi hospitality brands as one system: concept, name, identity, menu, signage and the opening on Instagram and Google, so the first week is full and the third week still is. See our restaurant branding service.
The kinds of Delhi hospitality brands we build most often.
Concept, name, identity, menus and signage for fine and casual dining.
Warm, photogenic brands for neighbourhood cafés and patisseries.
Night-time identities, cocktail menus and event creatives.
Identities and guest touchpoints for boutique stays and heritage properties. See hotel branding.
Brands that sell on a Zomato thumbnail and a delivery box.
Brands for wedding and event venues that compete on trust and photos.
Delhi dining and hotel districts we work with most often.
High-rent, high-visibility dining where every detail is noticed.
Destination restaurants and bars with view, drama and late nights.
All-day dining and bars serving office crowds and tourists.
Neighbourhood cafés and restaurants built on repeat locals.
Aerocity & Chhatarpur: Hotels, banquets and wedding venues near the airport and farmhouse belt.
One team from first idea to launch, run from our studio in Udyog Vihar, Gurugram.
The idea of the place: who it is for, the mood, the price point and the one thing people will tell friends.
Name, logo, colours, type and the visual language of the venue.
Menus, signage, packaging, uniforms, coasters, bill folders and interiors cues.
Instagram, Google Business Profile, Zomato and Swiggy listings ready before day one.
Four checks before you sign with anyone, including us.
An agency that thinks in covers, footfall and repeat guests, not only in logos.
Menus engineered for reading, margins and the dishes you want to sell.
Signage and print delivered on your fit-out timeline.
Published packages with GST and timelines stated.
For restaurants, bars, cafés and hotels, before and after opening. Start small, then scale.
Try us first: a clear plan before your doors open.
What you get
1 week
Need a custom scope? Ask usFor venues that are open and want more covers, bookings and reviews.
What you get
Minimum 3 months
Need a custom scope? Ask usEverything a new venue needs to open to a full room.
What you get
8–12 weeks
Need a custom scope? Ask usTry us first: Starter fees are credited 100% towards a Growth or Signature package of the same service, if you upgrade within 60 days. Prices in INR, plus 18% GST, added at checkout. Media / ad spend is paid by you directly to the platforms. Compare all packages →
At LemonTalks®, an Opening Audit is ₹14,999, ongoing Hospitality Growth is ₹74,999 a month plus ad spend, and the full Opening Package with name, identity, menus, signage, website and Google profile is ₹3,99,999, plus 18% GST. See hospitality packages.
Ideally 3 to 4 months before opening, when the concept and location are fixed but the fit-out has not started. Signage, menus and printing need 4 to 6 weeks, and Instagram should start building 4 weeks before the doors open.
Yes. We design menus for reading and for margin: structure, dish names, descriptions, placement of high-margin dishes and print or QR versions, all in your brand.
Yes. We start with an audit of your name, menu, Instagram, Google reviews and nearby competitors, then refresh what is holding you back, often without changing the name regulars know.
Yes. Listings, photos, menu images and the Google Business Profile are part of the opening work, so you are findable on day one. See hospitality marketing.
No. Our studio is in Udyog Vihar Phase IV, Gurugram. We meet Delhi clients at the venue for workshops, tastings and shoots, and run design from the studio.
Related: Hospitality · Restaurant branding · Branding agency in Delhi · All prices
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