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Karyan Group, real estate case study Built on vision. Designed for what’s next.

Karyan Group builds with ambition. We gave the brand a clear strategy, built a website that carries it, and connected every enquiry to the CRM.

Client
Karyan Group
Sector
Real estate development
Services
Brand strategy, website, CRM integration
Live site
karyan.in
Karyan emblem in brushed metal beside the Karyan wordmark on a tiled building facade

In short

LemonTalks® worked on Karyan Group’s brand strategy, designed and developed its website, karyan.in, and integrated the website with a CRM. The site brings the group’s story, sectors and projects together, and every enquiry from the contact form goes straight to the sales team in the CRM.

The brief

Make the website as ambitious as the buildings.

Buyers, partners and investors check a developer online before they ever visit a site. Karyan Group needed a digital presence that matched the scale of its work: a sharp point of view, a website that shows the group properly, and a system that makes sure no enquiry slips through.

  • Sharpen the story

    A clear position and one voice for the group.

  • Show the work

    Group story, sectors and projects on one website.

  • Keep every enquiry

    Website leads flowing straight into the CRM.

Karyan Group website on desktop and mobile: homepage reading A name rooted in action, Built for legacy, and the contact page
01 /Brand strategy

A clear point of view.

Karyan comes from the Sanskrit “karya”: to act, to perform, to build. The strategy starts there. One position, sculptor of spaces, and one way of speaking: calm, precise and confident. Every page of the website tells the same story, so the group reads as one brand, not a list of projects.

Karyan logo with the brand line Sculptor of spaces on a stone background
Karyan Group commercial building with retail frontage and the Karyan emblem at sunset
02 /Website design & development

Every page. One perspective.

We designed and developed karyan.in to bring the group’s story, sectors, projects and people together under one design language. Bold architecture, a restrained palette and plenty of room to breathe, on desktop and mobile.

  • Who we are
  • Sectors
  • Projects
  • Media
  • Life at Karyan
  • Contact
Visit karyan.in
Karyan website pages in two browser windows: homepage with a black and white building and the Who we are page
03 /CRM integration

A connection that continues.

A good website starts conversations. We connected karyan.in to the CRM, so every one of them reaches the team that can take it forward.

Get in touch form on the Karyan website connected to a CRM for customer management
  1. Step 1

    Enquiry

    A visitor fills in the contact form on karyan.in.

  2. Step 2

    Captured

    The details go straight into the CRM. No copying, no lost emails.

  3. Step 3

    Followed up

    The team manages every lead and conversation in one place.

Outcomes

One story. One site. One system.

  1. Positioning

    A clear point of view for the whole group.

  2. Website

    Story, sectors and projects on karyan.in, on every device.

  3. Enquiries

    Every contact form lead captured in the CRM.

  4. Follow-up

    Customer conversations managed in one place.

Questions

About this project.

What did LemonTalks® do for Karyan Group?

We worked on Karyan Group’s brand strategy, designed and developed its website, karyan.in, and integrated the website with a CRM so enquiries reach the sales team directly.

What does the name Karyan mean?

Karyan comes from the Sanskrit word “karya”, meaning to act, to perform and to build. The brand strategy and the website are built around that idea.

How is the Karyan website connected to the CRM?

Enquiries from the contact form on karyan.in are sent straight into the CRM, so the team can manage and follow up on every lead in one place, without copying details by hand.

Does LemonTalks® build websites for real estate developers in Delhi NCR?

Yes. From our studio in Udyog Vihar, Gurugram, we do real estate branding, website design and development and CRM integration for developers across Delhi, Gurugram, Noida and the rest of NCR.

How much does a real estate website cost?

Every service has published starting prices on our pricing page. For a quick read on your current website and brand, book a free 20-minute teardown.

Like what you see?

Let’s build yours next.

Start your brief
hello@lemontalks.com  /  +91-7428428637  /  +91-9582553355
Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
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