Swimwear brand case study Bomo Swim.
Swimwear sells a feeling. We gave Bomo Swim a brand that looks the part and a Shopify store that does the selling, with payments, delivery and CRM connected behind it.
- Client
- Bomo Swim
- Sector
- Luxury swimwear, D2C e-commerce
- Services
- Brand identity, Shopify store, integrations
- Platform
- Shopify
In short
LemonTalks® created Bomo Swim’s brand identity, including the B monogram and wordmark, and built its Shopify store from scratch. Payment gateway, delivery partner and CRM are connected to the store, so every order moves from checkout to delivery to the customer record in one flow.
Look like luxury. Sell like a business.
Swimwear is bought on feeling, mostly on a phone, often in seconds. A new label has to look premium at first glance and make buying effortless. Bomo Swim needed both: an identity with presence, and a store that takes the order and sees it through.
Own a mark
One identity that works on the swimsuit and on the screen.
Make shopping easy
Collections, product pages and a lookbook, built for mobile.
Connect the back end
Payments, delivery and CRM working as one system.
Distinctive by design.
The identity is built around a B monogram, two curves drawn as one form, paired with a wide, open wordmark. Quiet enough to sit on a swimsuit as gold hardware, strong enough to lead the storefront. Black, ivory and sun-washed gold carry it from the fabric to the screen.
Made to browse. Built to shop.
A Shopify store built from scratch. Collection pages that let the colours do the talking, product pages built around fit and fabric, and a lookbook that sells the mood. Designed phone first, because that is where swimwear gets bought.
- Collections
- Product pages
- Lookbook
- Mobile checkout
Beyond the storefront.
A store is only as good as what happens after “Pay”. We connected the systems behind Bomo Swim, so every order follows one path.
- Step 1
Checkout
The customer shops and checks out on the Shopify store.
- Step 2
Payment gateway
Online payments, integrated into checkout.
- Step 3
Delivery partner
Orders move to the delivery partner for dispatch.
- Step 4
CRM
Customer and order details land in the CRM for follow-up and repeat sales.
Branding, commerce and integrations, built together by one team.
One brand. One store. One flow.
Identity
A recognisable mark, from the swimsuit to the screen.
Storefront
A Shopify store built from scratch for every device.
Checkout
Online payments integrated into the buying journey.
Operations
Delivery and CRM connected behind every order.
About this project.
What did LemonTalks® do for Bomo Swim?
We created the brand identity, including the B monogram, wordmark and visual direction, and built the Shopify store from scratch. We also connected the payment gateway, delivery partner and CRM to the store.
Which platform is the Bomo Swim store built on?
Shopify. We designed and developed the store, with collection pages, product pages and a lookbook, in a mobile-first layout.
Does LemonTalks® build Shopify stores for fashion and D2C brands?
Yes. Alongside real estate and hospitality, we build brands and e-commerce websites for consumer brands, from our studio in Udyog Vihar, Gurugram, for clients across Delhi NCR and India.
Can one agency handle the branding and the e-commerce store together?
Yes, and that is how this project ran. Brand identity, store design, development and integrations sat with one team, so the brand and the buying experience follow the same idea.
How much does branding and an e-commerce website cost?
Every service has published starting prices on our pricing page. If you want a quick read on your brand or store first, book a free 20-minute teardown.
The work behind the work.
Like what you see?
Let’s build yours next.
Start your brief hello@lemontalks.com / +91-7428428637 / +91-9582553355Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015
