Free tool for developers Plan the budget. Hit the bookings.
Enter your project details and get a marketing budget, a phase-by-phase split, and the leads and site visits you need to reach your bookings target.
Usetool
In short
This free calculator estimates a real estate marketing budget from your project’s sales value (typically 1–3%), splits it into pre-launch, launch and sustenance, and works backwards from your bookings target to the site visits and leads you need.
Your project
Conversion assumptions (edit to match your data)
Project sales value
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Total marketing budget
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*If the whole launch-phase budget went into lead generation. Planning estimate, not a quote.
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Questions we hear.
How much should a developer spend on marketing?
A common rule of thumb in India is 1–3% of the project’s expected sales value, depending on the market, the price point and how well known the developer is.
How should the budget be split?
A useful starting split is about 20% for pre-launch (brand, website, collateral, CRM), 50% for launch (media, outdoor, events) and 30% for sustenance (retargeting, content, SEO, channel partners).
How are leads and site visits calculated?
The calculator works backwards from your bookings target using the conversion rates you enter: leads to site visits, and site visits to bookings. Change the rates to match your own sales data.
Is this a quote?
No. It is a planning estimate based on your inputs. For a plan built around your micro-market, book a free teardown or a Launch Audit.
Planning a launch?
Get a plan for your micro-market.
Book a free teardown hello@lemontalks.com / +91-7428428637 / +91-9582553355Second Floor, Plot 378-379, Udyog Vihar Phase 4 Rd, Electronic City, Phase IV, Udyog Vihar, Sector 19, Gurugram, Haryana 122015