Decision guide
How to choose a real estate marketing agency in Gurugram
Choosing an agency is a high-stakes decision made on very little information. Everyone shows nice renders and talks about leads. Here is how developers in Gurugram can separate the ones who will do the work from the ones who will only talk about it.
Key takeaways
- Write down what you need before you take meetings.
- Ask about scope, ownership, reporting and RERA compliance, not just price.
- Test with a small paid project before committing to a launch.
Start with what you actually need
“Marketing agency” covers very different businesses. Some only run ads. Some only design. Some only do social media. Before you take meetings, write down what you need: a name and brand, a website, launch creative, campaigns, or all of it. That one page will save you three wasted meetings.
12 questions to ask every agency
- Which real estate projects have you worked on, and what exactly did you deliver?
- Can I speak to one of those developers?
- Who will actually work on my project, and who is my point of contact?
- Is brand, website and campaign work done in-house, or outsourced?
- What is in scope, what is not, and how many revision rounds are included?
- How do you handle RERA compliance in ads and creative?
- What will you report on, how often, and in what format?
- How do you measure success: leads, site visits, or bookings?
- What happens if a campaign is not working after a month?
- Who owns the files, accounts and data if we part ways?
- What are your payment terms and the minimum commitment?
- What do you need from us to do your best work?
Red flags
- Guaranteed leads or rankings. Nobody can guarantee a number of bookings, or a position on Google.
- No written scope. If the proposal does not list deliverables and revisions, expect arguments later.
- Ownership of your accounts. Your ad accounts, domain, hosting, CRM and analytics should be in your name.
- Only vanity metrics. Impressions and likes do not sell flats.
- One person doing everything. Fine for a small job, risky for a launch.
Green flags
- They ask about your sales process and response times before talking about ads.
- They show work relevant to your segment, and say honestly what they have not done.
- They put scope, timeline and cost in writing, and explain what changes the price.
- They have a small paid starting step, so you can test them before a big commitment.
The best test is a small paid project. Ten meetings tell you less than two weeks of real work.
How to compare proposals fairly
Line up the proposals on the same rows: deliverables, revisions, timeline, who does the work, reporting, ownership, payment terms, and total cost for the first six months including ad spend. The cheapest quote is often the one with the least written down.
If you want to see how we write it, look at our packages and pricing, or read how we work.
