BUILDING THE DIGITAL
FACE OF GROUP 108.
Group 108 is one of Delhi-NCR's most ambitious commercial real estate developers — behind landmark projects like One FNG on Noida Expressway and Grandthum in Greater Noida West. They needed a website that matched the scale of their vision. Here's what we built.
THE CLIENT &
THE BRIEF.
Group 108 is a Delhi-NCR based real estate developer with over two decades of legacy, rooted in the Bhutani Group — responsible for landmark projects including iThum and Alphathum in Noida, World Square Mall in Ghaziabad, and Parmesh Complex in Delhi. In 2023, the group formally launched as Group 108 with a new brand identity and two flagship projects underway.
One FNG — a premium commercial IT/ITeS office and retail destination in Sector 142 Noida, spanning 14.46 acres on the Noida Expressway, adjacent to Advant Tower and Noida Metro Sector 142 Station. And Grandthum — a mixed-use retail and office township in Greater Noida West, already home to Allen Solly, Louis Philippe, Pantaloons, Miraj Cinemas, and more.
With a new brand and two landmark projects running simultaneously, Group 108 needed a world-class website that could carry the weight of their legacy and convert high-intent commercial buyers into qualified enquiries.
A WEBSITE THAT
SELLS BEFORE
YOUR TEAM CALLS.
We designed and developed group-108.com from scratch — a premium, animated real estate website built on WordPress and Elementor, with Locomotive Scroll for cinematic page transitions and scroll-based storytelling that mirrors the scale of Group 108's projects.
Every page was built with a clear buyer journey in mind. A corporate investor researching office space in Sector 142 lands on a site that answers their questions, builds trust through legacy credentials, and funnels them to a low-friction enquiry form — without a single phone call from the sales team.
ENGINEERED FOR
PERFORMANCE
& PRECISION.
Commercial real estate buyers are not impulse purchasers. A corporate decision-maker evaluating office space in Sector 142 Noida or a retail investor sizing up Grandthum will spend 8–12 minutes on the website — reading, comparing, validating. Our design had to sustain that journey.
We used Locomotive Scroll to create smooth, native-feeling page transitions that keep users engaged without sacrificing load speed. Every animation was built to enhance comprehension — not distract from it. The result: a website that feels premium without being slow.
WEBSITE DELIVERED.
A real estate website's success isn't measured in design awards — it's measured in qualified enquiries, time-on-site, and lead quality that the sales team actually converts. Here's what group-108.com delivered.
We needed a website that could represent 20 years of legacy while launching a completely new brand. LemonTalks understood that brief perfectly — the website they delivered feels like Group 108: ambitious, precise, and built for scale. Our enquiry quality improved immediately after launch.
108 TAUGHT US.
Every website project teaches us something about the relationship between design, technology, and real estate buyer behaviour. Here's what this engagement reinforced.
SHOULD WORK
HARDER.
What we built for Group 108 — a premium, high-converting real estate website that handles legacy storytelling, multi-project navigation, and pre-qualified lead generation simultaneously — we can build for your real estate brand too. Whether you're a residential developer in Gurugram or a commercial developer on Noida Expressway.
